Erika Peterson is a senior director of global brand management at Electronic Arts. Peterson is currently responsible for leading the brand and marketing strategy for EA’s innovation products that include the EA Access subscription and Origin retail businesses. Before her current role, Peterson experienced a long and diverse marketing career at EA including 10 years as the global head of marketing for Action games and several other leadership roles to establish new capabilities in the EA marketing organization. Peterson began her career on the advertising agency side of marketing, where she developed and managed communications plans, strategies and creative platforms for integrated communications for primarily technology focused companies. Peterson holds a BA in both business and communications from the University of California at Santa Barbara.